Selling a House in Kochav HaShachar — A Seller's Guide 2026 | Real Estate News | Merkaz | חדשות נדל"ן | מרכז הנכסים
## Guide to Selling a House in Kochav HaShachar
### Sales Strategy:
In Kochav HaShachar — the view is the asset. Professional documentation of the view during golden hours (dawn, sunset) is a critical investment.
### Sales Steps:
**Step 1: Pricing**
Few transactions — hard to compare. A professional appraiser is essential. Check with Merkaz for transaction prices from the past year.
**Step 2: Documentation**
- Drone photography for the valley view
- Garden and balcony photos at dawn and sunset
- 2-3 minute presentation video
**Step 3: Marketing**
- Targeted at Jerusalem residents aged 35–55
- Facebook: "Binyamin Settlements", "House in the Judean Mountains"
- Connections with the yeshiva — many alumni are looking to return
- Merkaz — list of waiting buyers
**Step 4: Showings**
Schedule visits at dawn or near sunset. The valley view then — sells itself.
Merkaz specializes in sales in the Binyamin settlements. Free consultation.